Equal Pay Project
Add it Up is a combination campaign of an app and posters, which aim to promote equal pay between genders and race. Using research and resources, I hoped to create a way to enable action and collaboration within communities.
The app component helps users find resources to create direct action, keep up on current events, know who is in charge, and the different options to effect change. The posters are a direct link to the app, via the slogan “What are you gonna do?” and the app’s name, Add it Up. The posters are designed to ignite a reaction leading to action. The action of downloading the app, and then instilling change.